STRABAG and Oxygen form strategic partnership in Romania
Leading construction firm STRABAG has announced a promising partnership with Romanian PR and communications agency, Oxygen. This alliance, a result of a thorough search process, is predicted to boost STRABAG’s presence in the region’s construction market while streamlining efficient communication with diverse stakeholders.
Oxygen, acclaimed for its PR prowess and strategic communications, was chosen for its innovative strategies and notable success with similar construction entities. The collaboration is seen as an opportunity for both parties to leverage their unique strengths to reach mutual goals, embodying STRABAG’s commitment to enhancing public perception and nurturing strong relationships in the Romanian market.
STRABAG, celebrating 30 years in Romania, has a significant array of unique projects under its belt. These include the construction of the JW Marriott Hotel in Bucharest, the Sky Tower, and various national infrastructure projects, clearly demonstrating STRABAG’s lasting influence on Romania’s infrastructure growth and architectural landscape.
Ingrid Băltărețu, STRABAG’s Marketing & Communication Officer, unveiled the company’s new construction philosophy and commitment to sustainability. Their strategy includes achieving carbon neutrality by 2040, reducing environmental impacts, and bringing carbon-neutral buildings to market.
Strategic partnership for STRABAG and Oxygen in Romania
This vision aligns perfectly with Oxygen’s expertise in communication strategy, highlighting their role in broadcasting STRABAG’s ambitious milestones.
PR Chief at Oxygen, Veronica Plăcintescu, expressed pride in collaborating with STRABAG and announced sustainability-focused plans for 2024. Furthermore, Oxygen plans to launch educational campaigns to raise public awareness about sustainable practices, hinting at possible future partnerships with other sustainability pioneers.
The Oxygen agency, with offices in Bucharest and Cluj-Napoca, serves local and international clients such as Vodafone, Arctic, and Moncler. Their holistic approach and commitment to result-oriented strategy have made them a leading creative agency. A commitment to strategic vision and a performance-based philosophy form the bedrock of Oxygen’s success.
STRABAG, as a European technology group, provides extensive services encompassing all aspects of the construction business landscape. Boasting over 250 innovative and 400 sustainability projects, STRABAG’s diverse brands such as ARL Cluj, BHG, MINERAL, SAT, STRABAG Facility Management, TPA, and ZÜBLIN, exemplify the company’s diverse capabilities and commitment to sustainable practices in the industry.
