Even with the wave of digital marketing trends like chatbots, email marketing still remains to be the most effective strategy when it comes to getting more leads and improving conversion rates.
Why? Because literally everybody you know has at least one email account that they use to communicate with people, both in their personal and professional lives.
Best of all, emails deliver results.
According to SalesForce, the average ROI of email marketing is a whopping 3,800%. That’s $38 earned for every dollar spent!
This reason is why lots of articles share techniques on how people can get more email subscribers. Whether you’re a blogger, a business owner, or a digital marketing specialist, you’re sure to get real results from building your email subscribers list.
But what if you lack time, expertise, or motivation to implement list building strategies?
Don’t worry because this article will teach you some easy list-building strategies that you can implement in five minutes or less!
Six easy ways to get more email subscribers
Get creative with lead magnets
Lead magnets are basically value-added content that your target audience would love to have. These come in many forms – eBooks, PDF checklists, video or email series, and infographics.
Once you have a lead magnet, you need a tool like Content Upgrades PRO. It lets you create the form that people need to fill out so they can get their hand on your exclusive content.
How to do it: Take your most popular blog articles, find a theme that ties them together, and turn your curated collection into a PDF eBook. Offer this eBook as a free download to visitors. For converting your posts into e-books of PDF files, I highly recommend using Designrr.
Lock your content
Another brilliant idea that will get you more email subscribers is to lock or block off part of your content.
If visitors want to know more, they will have to subscribe to your Email list to gain access to the full article.
How to do it: Identify which blog posts have the highest traffic and gate them with a content locking tool like Opt-In Panda that you can integrate into your CMS. Locking your content will not only make it more appealing, but it could also land you better leads.
Keep your opt-in forms simple
Due to how common opt-in forms have become, it has gone the way of banner ads – people have become blind to them.
Therefore, you need to be creative when designing your opt-in forms for visitors to notice them!
Skip the long and winding explanations and keep your opt-in forms short and simple. Also, try not to ask too many questions. Countless A/B testing has confirmed that the more information you request from visitors, the less motivated they will be to opt-in to your list. – no matter how valuable your data is.
How to do it: When designing your opt-in forms, just go straight to the point. Tell them what the benefits are and what you want them to do in the most engaging way you can. Ask only for their name and email address!
Spread your opt-in link
You must be aware that not everyone from your target audience will visit your blog.
Therefore, you won’t be able to capture their emails using the forms and tripwires you set up on your blog.
In this case, you need to step out of your blog and reach out to people to sign up to your list!
How to do it: There are many ways that you can get more email subscribers outside of your blog:
- Include a link to your sign-up form on your email signature
- Mention the link to your email list on your social media bios
- Post images with a link to your campaign on Facebook, telling your followers what they can expect to get when they subscribe to your list
- Work on becoming more helpful on social media by answering questions and sharing worthwhile content. Once you’ve made yourself invaluable, ask people to subscribe to your list if they want to get “more”
Show off your testimonials
When visitors know about the good you’ve done for others, they will want to get some love for themselves as well.
Displaying testimonials from clients or colleagues is one of the most effective ways to show that you’re legit.
How to do it: Scour the comments section of your blog and emails for positive reviews. Once you find a couple of great endorsements (preferably from influencers), display them prominently on your website. Better yet, include it in your opt-in form and watch your conversion rate soar!
Remove distracting elements from your blog
One of the simplest ways that you can grow your email list is to remove all the clutter from your website.
The more distractions there are on your website, the less likely that visitors will respond to your CTA.
How to do it: Make sure that your opt-in form is as simple as it can be. If you’re using a landing page, make sure to feature your CTA button or form more than once all over the page. If there’s an element that isn’t helping you get more email subscribers, take it away immediately. Finally, stick to just one CTA.
Wrapping it up
If you want your blog to succeed, then you need to tap into the power of email marketing. And it all starts with building a list.
Now, I have to be honest:
Building a list is not going to be comfortable and will take your time and patience before you get it right.
If you need help expediting the growth of your list, then Trafficora can help you get the ball rolling.
But if you’re up to the challenge, then there’s nothing more fulfilling than building a highly-engaged list from the ground up using the tips above!
Work diligently on building your email list using the tactics above.