While there are many different types of websites you can create online, no matter which type you build, you should include a blog.
Look at a business blog as a marketing tool to build your business’ online visibility and help your business grow.
In today’s times, including a blog on your business website is just as important as the website itself.
Shows Your Industry Expertise
To be successful in your niche, you have to present yourself as an expert in your field. Blogging provides you the platform for sharing relevant, helpful, and important industry-related information.
The more insights you provide to your ideal customer, the more authority you build up, the more trust you elicit, and the more familiar you will become to prospective clients or customers who are looking for solutions to their problems.
For example, consider the restaurant industry. Many restaurant owners don’t realize that they are many benefits a business blog can provide such as:
- Educating your clientele on the restaurant industry in general or your restaurant in particular
- Improving SEO by providing content that will help your restaurant show up higher in the search engines
- Notifying those in the area of upcoming events, specials, promotions, or new menu items to entice them to eat at your establishment
Increase Traffic to Your Website
Most business owners don’t regularly update their web pages unless they are re-branding or have added a new product or service.
Did you know that search engines give preference to websites that have dynamic content? A blog is a great way to add fresh and new content on a regular basis. This will keep the search engines happy and reward you with higher rankings.
With every new post you write, you have added another page that will be indexed on your website. This in turn gives you more opportunity to show up in search engines and get more traffic to your site from organic search.
Google and the other search engines will see that your website is active and boost your rankings as a reward.
In general, the more places you can be found online, the better for your business. Although you can share your website pages on social media, how often can you share the same pages? If you keep posting the same links to the same pages, you will be seen as annoying and spamming and will not get many people to visit your site.
When you add a blog post, you are creating fresh and new content that you can share on your social media profiles. If they are helpful, relevant, and memorable enough, they will be re-shared by others on social media and your business will be exposed to a new and larger audience.
If you spend money on a 30-second commercial or on a billboard, your message will only be heard while the commercial is airing or when someone passes the billboard. These types of advertising while effective, are very costly and limited in availability.
Compare that to blog posts on your website; although your posts should not be promotional or you will turn people off. But you do have the ability to provide valuable information and insights and can use your call-to-action to take a website visitor to the next level in your buying process.
The fact that your blog post is available at any time for anyone to see is a huge plus. Think about the person who is having trouble sleeping and decides to surf the net for a solution to a problem.
If your business is that solution and your site pops up in the search engine, your post can be read even in the wee hours of the morning. The more often you blog, the more chances your site will attract the right audience at any time.
Keep up with Your Competition
The general rule of thumb in business is if your competition is doing something, you need to do it too and do it better.
As blogging has become mainstream, chances are that your competitors are regularly posting blog posts. To get the most of out of blogging, set aside time to post regularly, answer questions, entertain, and inform your audience.
Blogging gives you the opportunity to share your expertise, provide your unique perspective, increase traffic to your website, build your authority and trust, and ultimately can lead to more sales for your company.