“Create content that teaches. You can’t give up. You need to be consistently awesome.” – Neil Patel
Whatever the size of your business or whichever sector operate in, crafting a valuable SEO strategy is essential for survival.
It doesn’t matter if you offer the most innovative product or service on the market – if nobody knows you exist, how are you going to develop your brand, let alone make any profit?
That said, it’s no insider secret that to enhance brand awareness, grow your customer base and boost conversions, you need to create content that not only reaches your target audience, but offers value and engages them on a personal level.
As a matter of fact, quality digital content is a critical element of any successful SEO strategy. And enhancements to content have been known to increase blog traffic by as much as an enormous 2000%. No miniscule number by any means.
Recent studies suggest that Google records over 63,000 searches per second, every single day. If you want to stand out from your competitors and become a glisenting needle in that giant digital haystack we call the World Wide Web, sourcing the best keywords for your campaigns and content is essential.
Enter the keyword planner tool.
Keyword planner tools are priceless to digital marketers as they offer the power to compare and source the most result driven keywords for your website or blog content by providing suggestions based on traffic competition levels, search volume and other important metrics.
Now, while the likes of Google’s Keyword Planner and KeywordTool.io are tried and tested regarding the augmentation of your SEO-based content efforts, Neil Patel’s Ubersuggest – the new (or renewed) keyword tool on the digital playing field – is not only free of charge, but it’s the most accessible keyword suggestion tool available to marketers and business owners today.
The beginnings of Neil Patel’s Ubersuggest
In February 2017, Quicksprout and CrazyEgg founder and digital marketing guru, Neil Patel, took Ubersuggest under his wing.
Despite some whisperings of excitement, many established digital industry experts scoffed at the idea, branding it a initiative of little value to the public user.
A little harsh, you say? Here’s why:
A host industry sceptics believed that this initiative, easy to use SEO keyword suggestion tool would end up becoming an costly premium SEO subscription service, turning into Neil Patel’s latest money-spinning venture.
But, you’ll be pleased to know that they wrong. And again, here’s why:
Despite the negative comments, a little over a year later, Ubersuggest is now live on Neil’s primary website and has delivered on all of its promises as an accessible, accurate and easy to adopt keyword planning tool that yields tangible results while remaining free of charge. No, it hasn’t turned into one of Neil Patel’s aggressive digital cash cow – it’s a valuable SEO tool for anyone looking to enhance their digital marketing efforts.
Ubersuggest: how does it work?
Ubersuggest is quick and simple to get the hang of, offering an unrivalled level of value to anyone from experienced marketers through to small business looking to establish their name online.
On a basic level, you can type in the keyword or key term you feel is most relevant to your campaign or the content you’re creating; you can also choose the medium you need results for (e.g. YouTube, shopping, news, web etc.) in addition to the search region (worldwide, UK, USA, etc.) you wish to target:
In an instant, Ubersuggest provides a list of keywords or terms based on search volume, cost-per-click numbers and web competition (for each keyword), all of which are possible to compare, filter, highlight and export to a CSV file for your SEO keyword research records. You can even filter the negative keywords relevant to your content or campaign should you need to – a very useful function:
Ubersuggest’s top features and functionality
By now we’ve established that Ubersuggest has an interactive, easy to navigate interface – and to give you a greater insight into this priceless keyword tool, here is a rundown of its most notable features and functionality:
- Data you can rely on: Many keyword suggestion tools deliver inaccurate result and as such, serve to stunt SEO marketing progress. As Ubersuggest sources its data from Google Trends and Keyword Planner Tool in addition to a selection of other reliable locations, it returns a results page based on the terms that genuine users are using to obtain answers to their queries on search engines. These are the kind of words and terms that will help you boost your SEO authority and enjoy the success you deserve.
- Keyword depth: It may be a simple to use tool, but Ubersuggest offers up search volume keyword results that are truly comprehensive, with accurate stats and intelligent suggestions that give users the power to really drill down with their research and select search terms that of true value to their project.
- Speedy filters: Ubersuggest’s fast filtering functionality is incredibly intuitive, allowing you to slim down lists of keywords relevant to your campaign or content in real-time. Moreover, filtering negative keywords from the list is just as simple, leaving you more time to focus on what really matters – producing amazing content and developing your products or services.
- No need to login: A few months ago Keyword Planner tool enforced a login on it’s user. Not only that, it doesn’t deliver fixed numbers for keywords, but rather a range. Ubersuggest delivers a fix and final number, as well as no need to login.
While some SEO suggestion tools on the market boast a multitude of extra features or functionality, they do come at a colossal cost. If you need a tool that’s consistent in sourcing valuable keywords with ease, Ubersuggest is arguably the best tool for the job – and the fact that it doesn’t cost a dime to use is a bonus.
For more on search engines, find out how Google’s longer snippets will impact SEO.