Lucozade Energy Challenge picks James Whatley as Social Media Reporter
Last month I wrote about Lucozade Energy’s search for a creative journalist to report on various extreme challenges taking place this summer.
The results are in, and James Whatley is the lucky man who’ll be jetting off to Namibia on Saturday.
James will need to film, photograph, tweet and blog every aspect of each trip, including capturing footage and interviewing the participants.
He’ll be:
- Sandboarding in Namibia
- Cattle ranching in Wyoming
- White water rafting in Zambia
- Yacht racing in the Caribbean
- Glacier climbing in the Alps
There are several ways to keep tabs on the adventure. Here’s the official web site and there’s a Facebook fan page too.
You can also read about James’s experience and see what he had to do to get picked.
Andy Merrett is a London-based full-time blogger writing for several Shiny Media technology blogs and various other projects. Find him on Facebook and Twitter.