Brian Gardner announced that b5media will use one of the Revolution themes as the base theme across the network, and CEO Jeremy Wright confirmed that it is indeed so. The theme will apparently roll out in a network redesign due next year, and not a moment too soon if you ask me.

While I have nothing against the Revolution Streamline theme, which will be the basis of the new design, I’m a bit surprised to see b5media going with something that is a premium theme available for all. Or is it? I can’t seem to find it on the Revolution Two website, so maybe b5media bought the rights to it? I’ve contacted Brian and Jeremy for a comment on this.

Check out the Revolution Streamline demo if you want to know what the basis of the new b5media base template will be in 2009.

There is no doubt that the current financial situation is hitting the web as well as the rest of the media industry. This is certainly one of the reasons why we’ve seen blog networks close, cut costs, or rationalize their portfolio. So is the blog network business model in trouble, and what does the established blog network hotshots thing about these things?

I decided to find out, in the first roundtable discussion here on the Blog Herald. That’s why I invited these fine blog network heavyweights to participate in the discussion.

• Jeremy Wright, CEO of b5media
• Collis Ta’eed, CEO of Envato
• Mike Rundle, triad member of 9rules

So let’s get started and see what they have to say! read more

So Valleywag isn’t as doomed as it was said to be. Only half-doomed really. This from the somewhat hilarious FAQ posted by soon to be canned writer Paul Boutin:

• Valleywag.com the URL will still work. Valleywag’s RSS feed will still work. You will not have to go to Gawker.com to read Valleywag stories.
• In 2009, Owen will be posting full-time, maybe 6-12 posts per day. Everyone else is fired.

The internal bickering within Gawker Media always amuses me. I also love the pop/coincidence of Valleywag making it into Alltop…

In his ever present search for more money through slashing, Nick Denton of Gawker Media obviously concluded that the 1 million pageviews monthly on tech gossip rag Valleywag just won’t do. It has to go, and will do so at the end of the month according to Owen Thomas. Valleywag got to stick around two and a half years, but will live on as a part of Gawker Media flagship site Gawker, to which Thomas invites us for more snarky tech gossip.

I’m sure we’ll all be there.

Do read the VentureBeat piece on this, full of internal linking and gossipy stuff.

9rules is now accepting submissions to round 8, which Tyme White wrote a few words on yesterday, and Scrivs announces - with traditional subtlety - today. If you want to be part of the 9rules blog network, submit your site and hope for the best.

ReadWriteWeb has disbanded its blog network, which included AltSearchEngines and last100, as well as the main ReadWriteWeb blog. Richard MacManus says that the reason for the decision is “to focus on building and extending our core ReadWriteWeb brand”. That makes sense, we’re in a recession after all, and it is better to tighten the portfolio and strengthen the things you truly believe in.

Also from the RWW post on the matter:

I will retain a personal stake in both AltSearchEngines and last100, but as of 1 November they are under the majority ownership of Charles Knight (AltSearchEngines) and Steve O’Hear (last100). I’d like to thank Charles and Steve for putting in so much effort to build up AltSearchEngines and last100 respectively. Both have done a great job covering their respective niches and we wish them all the best in continuing to grow the sites.

I can’t find anything about this on last100, but AltSearchEngines writes about it, using cute toons to further push the point. read more

Giga Omni Media has secured another $4.5 million in funding, bringing the total to $5.3 million according to Michael Arrington, who disagrees with the decision to raise money at all. Om Malik writes:

We are going to use this new investment prudently, to enhance our technology platform and content offerings, add to our current portfolio of publications and expand our Events and Briefings businesses. We are in investing for the long-term — in ourselves.

This move shows that Giga Omni Media will continue to expand aggressively, and further acquisitions, following the ones of jkOnTheRun and The Apple Blog, is likely.

Nick Denton’s successful blog network is getting ready for harder times. 19 of the 133 employers is being laid off, while another 10 is hired to strengthen the successful sites like Gawker, Kotaku, Gizmodo and Lifehacker. He’s also temporarily suspending the pageview bonus system, which have already seen some slashing, for the first quarter next year, while hinting that it might be out of the loop longer in his memo. It’s not all bad news for Gawker Media bloggers, though, since the base pay amount will be raised for the ones not getting sacked.

Denton blames the recession. read more

Giga Omni Media have closed a deal with NYTimes.com, which means that content from the GigaOM network will be available on NYTimes.com come early October. They are not alone in this, but rather a part in redesigning the Technology channel at NYTimes.com. Other heavyweights that inked a deal to have their content available through this are ReadWriteWeb and VentureBeat.

This is the third heavy weight syndication deal for GigaOM, with BusinessWeek and CNNMoney already in the bag. Meanwhile, VentureBeat’s content is available on IDG’s Industry Standard. As far as I know, this is the first syndication deal for ReadWriteWeb though, although I might have missed something. read more

Future of Blogging

Have you ever wanted to know the future of the blogosphere - say, what blogs will be like 10 years from now?

Thanks to The Blog Herald’s brand new Advanced Blogospheric Chrononavigational Discombobulus (ABCD) - basically a time machine fortuitously dropped at our doorstep last night by an unknown person - now you can.

Immediately after checking the outcomes of the next 5 U.S. presidential elections (Nader ‘24! Who’da thunk?) and finding out exactly when World War III will start (thank heavens we can still prevent it), The Blog Herald excitedly sat down with a Ms. X, a professional blogger in the year 2018.

Here’s what X had to say about the future of blogs. read more