Meta introduces AI chatbots, boosts customer engagement
Meta has launched a range of new AI resources, including chatbots for Messenger and sponsored marketing notices on Messenger. These serve to enhance brand performance and interaction, revolutionizing how businesses and customers communicate. Among the tools is the real-time customer support offered by AI chatbots, effectively and swiftly answering common inquiries.
The sponsored marketing notices on Messenger allow brands to deliver targeted messages right to their customers. This strategy ensures a personalized level of communication and engagement between a brand and its consumers. The AI chatbots and promotional messages are powered by Meta’s language model, LLaMa 3, which proves successful in facilitating dialogues about product information and service support.
Meta has also introduced a new feature that allows selected advertisers to send paid promotional messages on Messenger to consenting customers.
Meta’s AI chatbots enhancing customer interactions
This development not only mirrors WhatsApp’s current strategy of facilitating marketing communication via its direct messaging feature but also places emphasis on user consent, upholding user privacy and protecting them from unsolicited marketing strategies.
In terms of ROI, every dollar spent on Meta’s AI-backed advertisements yields about $3.71 in revenue. This is a 12% increase in Return On Advertising Spend (ROAS) compared to 2022. This growth, alongside successful results seen with companies like Unilever’s Living Proof and Proctor & Gamble using Meta’s tools, indicates the effectiveness and high return on investing in Meta’s advanced AI and marketing tools.
The AI resources Meta offers have benefited some businesses massively, for instance, White Coat Manila, which noted a 20% decrease in customer support expenses. Through the use of Meta’s AI resources, businesses experience quicker response times to clients, leading to improved customer satisfaction rates and operational cost reductions.
However, the introduction of these new tools hasn’t been without controversies. Increasing privacy concerns around artificial intelligence necessitate the establishment of strict safeguards and the fostering of a better understanding of AI amongst users to ensure informed consent.
Experienced digital marketing strategist, Anu Adegbola, is known for her success in executing digital marketing strategies and optimizing ROI within marketing teams. Adegbola specializes in a wide array of techniques, including SEO, PPC, UX design, and Google Analytics. Her ability to synthesize complex data, strong communication skills and commitment to team objectives, make her a leader in digital marketing.